Freehold Brand New 6-Storey Commercial Building on Serangoon Road

Freehold Brand New 6-Storey Commercial Building on Serangoon Road for Sale at $75 Million

Introducing Piccadilly Serangoon, a brand-new, freehold, six-storey commercial development at 1377 Serangoon Road, launched to market at an indicative price of S$75 million. Sitting on a site area of approximately 5,791 sq ft, with 30,300 sq ft of built-up area, this property is a rare trophy asset in a revitalised precinct.

📌 Prime Location & Connectivity

• Located along the iconic Serangoon Road in the Macpherson/Potong Pasir corridor, with outstanding street frontage of over 20 metres for branding opportunities.
• Strategically accessible: mere minutes from Potong Pasir MRT (NE10) and well-linked to both the Pan Island Expressway (PIE) and Central Expressway (CTE), offering a swift 15-minute drive to both the CBD and Changi Airport

🏙 Development Features

• The building consists of two retail floors at the base, topped by four levels of modern office space.
• Designed with wellness and flexibility in mind, the development includes a rooftop pool, pavilion deck, barbecue area, lush greenery, and a mechanised audio‑parking system accommodating nine cars
• Expected Temporary Occupation Permit (TOP) in 2Q / 3Q 2025, making it ready for immediate activation by owner‑occupiers or investors
• Zoned ‘Commercial’, allowing purchase by foreign individuals or companies without SSD or ABSD, providing flexibility and easier market entry

✨ Investment Appeal

• Freehold rarity: True freehold commercial strata product is limited in Singapore, especially in central corridors like Serangoon Road
• High visibility asset: Wide frontage and naming rights position the building as a powerful branding canvas.
• Versatile layout: Adaptable to mixed-use models including flagship offices, retail, lifestyle hospitality (e.g., wellness, post-partum confinement), co-working, or even co-living concepts (subject to approvals)
• Stable rental potential: Strong demand for commercial floor space in evolving precincts with residential and tech-business spillover (e.g., SP Group, Qualcomm, Mapletree Hi-Tech Park) supported by increasing population and business growth

📊 Key Property Highlights

Why This Asset Stands Out

• The property commands a premium position in an up-and-coming corridor, benefitting from ongoing revitalisation and urban renewal.
• With branding potential, wellness-oriented facilities and easy strata subdivision, it's attractive both as an owner‑occupier HQ or as a multi-let income-generating asset.
• Set against prior Serangoon Road six-storey deals (e.g. a 2018 freehold shophouse portfolio transacted at S$2,600+ psf) The Business Times, Piccadilly sets a new benchmark with modern specifications and superior design.

Investment Summary

Piccadilly Serangoon offers a rare opportunity to secure a freehold, investment-grade commercial building in a well-connected, evolving district. With its **development-ready status, brandability, and versatile usage, it’s perfectly suited for investors or groups seeking capital appreciation and rental yield in a high-traffic urban location.

CONTACT ERG SINGAPORE FOR MORE INFORMATION